OUR STRATEGY
Tech-enabled. Results-driven.
Maximizing e-commerce returns begins with building unforgettable personalized shopping experiences with ultra high conversion rates, customer satisfaction, and repeat purchases. Building high-ROI e-commerce portfolios requires doing this at scale. At BASE, we leverage our long history of real-world e-commerce expertise by using powerful proprietary software–powered by recent advances in AI–to scale and optimize our DTC e-commerce portfolios.
Our acquisition targets are typically small enough to fly under the radar of traditional PE firms, are valued at lower than average multiples, share materially significant synergies with other portfolio targets, and can uniquely benefit from our marketing and operational strategies and technology. By avoiding reckless debt, and instead focusing on building, optimizing, and scaling the brands in these portfolios using our expertise and technology, BASE rapidly increases top line, margins, and valuation multiples. The result is low risk, high return portfolios for e-commerce investors.
